Eria
Business creation project and product development that covered:
Naming
Branding
Corporate identity
Mission, vision and value
Positioning
Product design and development
The name comes from the word aire, which in reverse it´s Eria. Conceptually it is aligned with the company as it aims to bring a change in the market by turning it upside down. This alludes to one of the differentiating characteristics of the product.
The mark is the reduction of a bird figure and a thin sans-serif typeface referring to air, space and flows.
An air purifier made by hipsters for hipsters
The product is unique. It modifies the environmental conditions of an enclosed place by creating convection air streams, thus cooling, heating and renewing the air in a room.
Its truncated cone shape favours the creation of these air streams, providing the ideal feeling that the user is looking for, thus differentiating it from the competition.
