The project consists of the editorial design of a publication focusing on industrial product design in Aragón over the last 20 years (2000-2020).
The main objective is to publicise the products and personalities from Aragón that have been successful in the application of the design methodology to generate value and promote innovation in the community.
The publication is made up of 19 designers' cards + a project and they answer three questions:
Why did you choose design? (How did you come to design, first impressions, motivations,... in the form of a biography).
A special project (one that you remember well, anecdotal or explain the process).
How do you see the future of design? (Trends, changes, what you would like to see, as a reflection).
The aim of these questions is to make the designers feel comfortable and talk in a relaxed way without the need to provide highly technical details, because the main audience would be generic and maybe they haven´t a clear idea of what is Industrial or Product Design.
The three questions are a cycle (introduction, core and conclusion) generating a contrast between the initial opinion (Why did you choose design?) and the current opinion (How do you see the future of the design?).
